"For us, the return of a major brand like Audi to the city is wonderful news. It's been sorely missed in recent years, and while those with a specific preference are able to purchase their car elsewhere, having an Audi dealership back in the city is truly positive news for Olbia and the Gallura region as a whole. This is also because it's a prestigious brand, one I can personally say I've always appreciated, and because technology, aesthetics, and safety are values we all place at the heart of purchasing our cars." This is how Olbia's mayor, Settimo Nizzi, welcomed the new headquarters of Catte AG srl.
As stated in a press release, "For over forty years, the Costa Smeralda and Northern Sardinia have represented one of the most prestigious international destinations, a meeting point for entrepreneurship, high-end tourism, sailing, major sporting events, and lifestyle. And it is precisely in this context that Audi has built a significant presence over time, accompanied the evolution of premium mobility, and become an integral part of the image of a region renowned throughout the world."
The essence of a brand
There are places that, more than others, naturally represent the essence of a brand. Gallura is undoubtedly one of them, thanks to its scenic roads that have hosted international presentations, test drives for the specialized press, exclusive events, and initiatives that have helped associate the Four Rings brand with an idea of innovation, elegance, technology, and driving pleasure. A relationship consolidated over the years, which today is renewed with even more irrepressible force.
Audi Italia CEO Timm Barlet, who was in Olbia for the opening, confirmed the value of the operation. "During a period of profound transformation in the automotive sector, Audi continues to invest in the quality of its network. The new Catte opening in Olbia strengthens the brand's presence in the region and represents a further step in its growth and dissemination of the values of excellence and premiumness that distinguish the Four Rings. Audi is looking to the future of mobility with a strategy based on electrification and maximum technological flexibility. Thanks to an increasingly broad range, from fully electric models to the most advanced hybrid and traditional solutions, we are able to meet the diverse needs of customers, accompanying them in the transition to tomorrow's mobility."
