"What are we doing tonight?". "Come on, let's go to the cinema!" The reconquest of social spaces is again a pleasant habit, a lively alternative to domestic boredom. And as if by magic watching a film on the big screen has the taste of amazement. Emotions that only cinema can give, since its inception: in 1896 at the screening of "The arrival of a train at La Ciotat station" by the Lumière brothers, the audience, surprised and naive, was afraid that that train could come out and run away from the screen, and even run over them.
Much has changed since then, but not the magic of being in a dark room, in company, watching stories and admiring unattainable divas and stars. But above all, compared to the first screenings, cinemas today offer excellent quality standards. Which translated into simple words means: fun.
The living room of the city
Cagliari, in this sense, is preparing for a revolution, including a sensorial one: starting from February 1, 2022, Notorious Cinemas will manage the multiplex in piazza L'Unione Sarda, a place that has more and more space to live in and a good living room. of the city.
The project
The project provides for a lease agreement for a company branch with ImmobiliarEuropea SpA: eight cinemas for a total of 1,280 seats, which will be enhanced by the proprietary format "Notorious Cinemas - The Experience", based on the highest technical standards audio and video, comfort of the highest level, qualified reception, care and cleaning of the rooms, computerization and automation of the ticketing area. Not only. The current structure will be completely renovated during spring 2022, according to the guidelines of the Notorious Cinemas proprietary format "The Experience" with the installation of the latest generation armchairs with electronically controlled backrest and footrest and a space between one row and another. over 2 meters. Further confirmation on the fact that watching a film at the cinema is really something else to see. The room has a different scent and the adrenaline has a much more intense power. Cinephiles agree: you can experience the film at the cinema.
The numbers
«With the management of the multiplex in the center of Cagliari», explained Guglielmo Marchetti, president and managing director of Notorious Pictures and president of Notorious Cinemas, «the expansion of the Notorious Cinemas cinema circuit continues. These first months of reopening of cinemas were of fundamental importance to consecrate the validity of our “The Experience” format. In fact, in a context that is gradually returning to normal, the shares of our cinemas with respect to the national market are constantly growing, reaching peaks of +200 percent compared to 2019, the pre-pandemic year. It is with these certainties that we are giving a new vigorous impetus to the strategic development of Notorious Cinemas which, in the medium term, aims to become the third national circuit. Cagliari too, like all our multiplexes, will adopt the “The Experience” model, placing consumer satisfaction and sustainability in terms of structure, offer and communication at the center of the project ».
A green model
The promise is to be even more comfortable than on the sofa at home for a totally different, broad and rich vision. "We are really very happy to let the Cagliari public know about our format" Notorious Cinemas The Experience "", commented Andrea Stratta, CEO of Notorious Cinemas, "with the multiplex of Cagliari, the fifth at national level, our circuit becomes to all intents and purposes one of the main independent circuits of the Italian cinema sector ». The model adopted by Notorious Cinemas is also green: great attention is paid to eco-sustainability with the choice of materials with a lower environmental impact: the food packaging will all be made of compostable materials and the tickets will be made of recyclable paper. Ultimately there are at least two hours of good reasons to catapult yourself in front of the big screen: two hours to forget the world outside and, in the dark, dream. It's the cinema, baby. And from February at the Notorious it will be even more so.
Giovanni Follesa
