Promocamera , the Special Agency of the Sassari Chamber of Commerce, is charting a new course for the region's economic development . This represents a profound redefinition of the agency's role for the next decade: a dynamic laboratory, a bridge to the outside world, and a development infrastructure capable of generating real value for businesses.
At the heart of this transformation is the vision of President Maria Amelia Lai ( see Franco Ferrandu's interview in the VIDEO ) : "The future we imagine for Promocamera is one of vision, concreteness, and responsibility . We're not just talking about an organization, but about how we envision the relationship between institutions, businesses, and the local community. Our challenge is to ensure that innovation is no longer just a slogan, but a daily method for supporting companies through digital, organizational, and energy transformation processes. Promocamera must be the bridge between Sardinia and the world, helping businesses grow without losing their identity."
The ambitious relaunch plan is strongly supported by the entire Board of Directors, which operates in a spirit of close synergy and shared intent with Vice President Marina Deledda, directors Mario Ara, Marco Locci and Stefano Taras, and director Luigi Chessa.
Promocamera's strategy is based on three pillars:
Innovation as a Method. The goal is to anticipate market changes, supporting local supply chains in adopting new technologies and sustainable organizational models.
Internationalization 4.0: Promocamera focuses on building stable relationships and attracting investment.
Regeneration and "Meters of the Future": The redevelopment of an obsolete pavilion into a modern, flexible, and open space has already begun.
