Transforming the complexity of business life into simplicity. A difficult challenge: every day those who lead a company must deal with a labyrinth of changing laws and regulations, a sometimes incomprehensible bureaucracy and technological progress that must be well framed and metabolized to be exploited.
Programma US was created to support entrepreneurs and make it easier to manage their creation thanks to excellent training. But not only that. "We thought of making a contribution to the development of our group's client companies", explained the editor of Unione Sarda Sergio Zuncheddu, during the presentation of the project yesterday in Oristano. "After having supported them in their growth with advertising communication, now we will do something more: we will offer additional tools". First of all, excellent training. The partnership with Sda Bocconi will give life to a Business School next autumn.
THE GOAL - "The course starts from the idea that you represent the engine of the Island: small businesses are often viewed with suspicion, especially by the academic sector, but in reality they represent an original model of development thanks to which Italy is the seventh economic power in the world and fourth for exports", reminded SDA Bocconi professor Marina Puricelli to an audience of entrepreneurs and managers. However, "this does not mean that all businesses are strong: the weak ones, those badly managed, risk being swept away by the market. This is why you must not be caught unprepared".
THE COURSE – The advanced training course of Programma US will be “tailored” to the needs of Sardinian companies, thanks also to the lessons of the professors of the Polytechnic University of Milan, with courses that will range from marketing to artificial intelligence applied to small and medium-sized businesses. And then: innovative tourism, agribusiness (planning and management of an agricultural business), valorization of the agri-food industry, cultural heritage and local craftsmanship. The University of Cagliari will also be involved, which will organize an important series of thematic seminars: from privacy to taxes, through corporate law and labor law.
SERVICES – US Program will also help companies in communication. An area in which the L'Unione Sarda group is a leader thanks to one million and 100 thousand daily contacts: «L'Unione Sarda, Videolina, Radiolina and unionesarda.it enter the homes of all Sardinians, with balance, attention and passion», recalled the director of the newspapers Emanuele Dessì. The third chapter of the project concerns services calibrated for the growth of companies. Like e-commerce, an indispensable tool: when the market has settled at least a third of global purchases will be on the web. «Our VaiOnLine platform will give the possibility to sell your products without having to deal with certain issues such as privacy, logistics, customer care and payments», clarified the general director of the group Lia Serreli.
THE APPOINTMENT – Today in Sassari (at the Chamber of Commerce headquarters in via Roma, at 5 pm) a new workshop with local businesses: to participate you can register by filling out the online form (the link is on the website unionesarda.it), or by sending an email to programmaus@unionesarda.it.
