Scheduled from January 16 to 20, 2026, Milan Men's Fashion Week will be infused with the Olympic spirit.
The major sporting event is the protagonist of the communication campaign for Men's Fashion Week, among archival objects made available by the Olympic Museum in Lausanne, such as a ski helmet from the Beijing 2022 Winter Olympics, a pair of jumping skis from the 1992 Albertville edition, a snowboard from the 1980s, and downhill poles.
Presented at the Poldi Pezzoli Museum , the fashion week dedicated to the Fall/Winter 2026/27 collections includes 76 events in total: 18 physical and 7 digital shows, 36 presentations, 3 presentations by appointment, and 12 events. Among the new additions to the calendar is the addition of American brand Ralph Lauren, as well as Domenico Orefice and Victor Hart. After a hiatus, Zegna, which showed in Dubai, and Dsquared2 are returning to the calendar. Brands such as Stone Island and K-Way, along with Ferragamo, are also joining the presentations. Among the events accompanying the presentations, EA7 Emporio Armani will celebrate the Milan Cortina 2026 Olympic and Paralympic Games with an in-store event, while K-Way will present "Montagna Milano": The Alpine Club in Town, a three-day event open to the public, in true Olympic spirit, with Vogue and GQ.
The very coincidence with the winter sports competitions, according to Alessia Cappello, the councilor for productive activities, will lead to a significant growth in related activities, which usually stands at around €80 million for men's collections and €200 million for women's collections. "It will be," she emphasizes, "a relay race: Milan Fashion Week for men's fashion in January, the Olympics in February, and women's fashion week scheduled between the end of the Games and the start of the Paralympics."
An opportunity to take stock of the sector's health : compared to the -5% predicted months ago, thanks to the third quarter results, the fashion industry closed the first nine months of 2025 with a 3% decline, "but we must not delude ourselves," warns Carlo Capasa, president of the National Chamber of Italian Fashion, presenting Fashion Economic Trends.
