“The drive towards food self-sufficiency also extends to the vineyards and the Italians are rediscovering native wines”.
This was underlined by Coldiretti, who released the top ten of the bottles that in recent months have recorded the greatest increase in volume consumption.
At the top of the ranking, drawn up on Infoscan Census data relating to the year ending January 2022, disseminated on the occasion of Vinitaly with the display of the bottles that scored the best performances at Casa Coldiretti, there is a Lombard wine, the Lugana, which increased sales by 34%. Followed by two Venetians: Amarone (+ 32%) and Valpolicella Ripasso (+ 26%).
In fourth and fifth place there are Piedmontese Nebbiolo (+ 22%) and Vermentino from Sardinia (+ 22%), ahead of Ribolla del Friuli Venezia Giulia (+ 19%), Sagrantino dell'Umbria (+ 16%) , to the Passerina Marche (+ 14%), with Brunello di Montalcino from Tuscany and Grillo di Sicilia to close the ranking, both with a growth of 13%.
"The special top ten highlights surprising results with a profound change in the consumption habits of Italians who in times of pandemic and international tensions - underlines Coldiretti - also reward products linked to the territory in wine purchases, from the most noble to those that in recent years they have been able to conquer a thriving market. In the ranking of the top ten wines that in the period considered in Italy recorded the greatest increase in sales, in fact, no one is international ".
"Overall, the last year recorded a 2.1% increase in the value of wine sales in the large-scale retail trade, according to Coldiretti analysis on Iri Infoscan Census data, mainly driven by sparkling wines which recorded a jump of 20% compared to at the same period of the previous year ".
"The future of Italian and European agriculture depends on the ability to promote and protect the territorial distinctiveness that have been the key to success in the wine sector where they have found the greatest exaltation", said Ettore Prandini, president of Coldiretti, underlining that it is "a Made in Italy heritage that must be valued and defended also at an international level".
