The beneficiaries of the specialized assistance actions, in promotion, marketing and packaging, coordinated by the GAL Marmilla, belong to the agri-food and cultural sectors. At the end of a journey lasting over a year, there are currently two networks, in the process of being set up, called @bsidian and Croxiu. «The main objective of the system action that the GAL has carried out – says the president Matteo Castangia – was to create a network between the operators and to define new paths of internationalization and integrated actions, between agri-food and cultural heritage».
Following the meetings with the Gal experts, the members of the two networks have built a basket of agrifood products which, with the tickets for use in the cultural sites of Marmilla, have been proposed to the market in different types of artisanal boxes, made to measure for the identified products.
The proposal of this basket at the Sardinian market, launched in recent weeks, is a first test to understand the public's response to their project of promotion and valorization of the entire Marmilla territory, through the combination of products of the land and the culture of the territory.
In recent months, GAL consultants have followed companies through a process of evaluating the potential and specificity of each one. In addition to the creation of the first baskets, the results of this work have also provided useful elements to identify potential foreign markets for the future sale of products.
