If Linkedin is the most consulted social network when looking for or wanting to propose a specific professional profile, it does not mean that it cannot create something different with specific additions. This is the goal of Zwap, the Italian and also Sardinian start-up that allows you to generate connections between profiles.
Its creators - the Sardinian Federico Pedron, Luigi Adornetto and Luca Tamborino Frisari, all under 30 - have set themselves the goal of "revolutionizing the paradigm of the classic social network and helping professionals to get in touch with each other to share projects, create new ones or simply for an exchange of ideas ".
In practice, those with similar objectives, businesses and interests can meet in weekly one-to-one meetings, expanding their network of knowledge and creating small, narrow and vertical communities, capable of generating truly authentic and valuable connections within. of a representative ecosystem for each user.
"As often happens - explains Pedron -, Zwap arises from personal needs and situations. During the first lockdown, Luca, Luigi and I felt the need to accelerate professional growth and increase the points of contact with the professional ecosystem of our interest. . When we tried to do it through the existing platforms, we immediately realized that it was very difficult to get in direct contact with people of our interest. In fact, the response rate on Linkedin is very low, messages to new people are seen as sales attempts and the platform does not show us who we really might be interested in knowing. "This is how Zwap was born:" We wanted to build the platform that we wanted to have since the dawn of our careers. Artificial intelligence allows us to propose meetings increasingly in line with the interests and ambitions of the participants ".
But how does it work? With the free registration you create a profile in which you can tell your interests, your professional background and what opportunities you are available to receive. “On the basis of these data, Zwap's AI organizes weekly half-hour video calls with their match, users similar to their profile, thus allowing them to build a real and effective professional network. Not only. A user can also send a 'Super Intro' directly to another Zwapper that he considers interesting for his business: if he accepts the invitation, Zwap will then take care of organizing the video meeting between the two interested people ".
