The social communication campaign launched by the two Sardinian institutions for the right to university study in Sardinia is called “Ersu: a thousand advantages, zero thoughts”: Ersu Sassari and Ersu Cagliari . Launched on the occasion of the publication of the new calls for the provision of scholarships and accommodation places, intended for capable and deserving students without the means, it will continue until 12 September.
The campaign, whose realization was entrusted to a creative team led by the filmmaker Michele Gagliani (already winner at the Taormina Film Festival for the work "Apollo Beat - The series"), was developed on a unique concept, with the aim of speak to boys and girls using their own language: for the occasion, a 40-second video spot, a reel and ad hoc graphics were created to tell in a clear and easy way - from the point of view of a new graduate who lives the uncertainty of "what will I do when I grow up?" - the countless opportunities that the institutions for the right to university study in Sardinia offer to those who want to continue their studies, but do not have the economic possibilities to do so.
It marks the beginning of an unprecedented collaboration born thanks to the constant dialogue and understanding between the General Managers of the two entities: Libero Meloni for Ersu Sassari and Raffaele Sundas for Ersu Cagliari . The goal is to create a common path for the implementation of actions aimed at making information and communication activities related to the right to university study more widespread, effective and coordinated.
The shared path is also supported by the Sardinia Region and included in the lines of action of the RAS Communication Plan.
