“Leading the city: project and communication” is the new training cycle promoted by the Reformers' School of Political Training and aimed at those who wish to learn more about the good governance of municipalities and the mechanisms of politics. «Considering the success that the School of political training has achieved over the past 5 editions and the need to be able to count on a specific training offer that is a guide and tool for the future political and managerial class, the Reformers are also aiming for a high quality course – explains Umberto Ticca, responsible for the Reformers' training initiatives –. Once again the formula is open to everyone regardless of political affiliation, therefore bipartisan , and also in this version it is entirely focused on topics related to elections, therefore the electoral campaign and the challenges of future candidates".
It starts on Saturday 6 April at the Lido of Cagliari with the first focus on communication with Luca Poma , university professor, communication expert specialized in "Reputation management", the themes linked to the pillars of (good) communication will be explored in depth. "How to build political consensus looking to the future" is the question to which the teacher will answer. Following the first thematic session entitled "Change, vision, new scenarios" with two important interventions scheduled. The first by Fabrizio Leoni , professor of architectural design and urban at the Polytechnic of Milan which will talk about urban transformations and large redevelopment projects starting from the example of Barcelona".
In the second speech, the book "Buongiorno SarDegna" by Sergio Zuncheddu , entrepreneur, publisher of the L'Unione Sarda Group, will be presented, who will dialogue with Michele Cossa on future scenarios and the idea of change not only for Cagliari but for the entire island.
On Saturday 13 April we will always talk about communication. This time it will be Andrea Camaiora , pioneering political communicator in Italy in the field of "litigation PR", CEO and founder of "The Skill", who will address the topic relating to the challenges of politics between the analogue and digital world by analyzing the correlations between citizens, media and reputation The following session entitled "The new development of cities" will be led by Giulio Steri , lawyer of the Court of Cagliari, former State Attorney, and Paolo Sanjust , professor of architecture.
Finally, on Saturday 20 April the book by Daniele Chieffi , essayist and university professor, former director of communication and PR of the Department for Innovation and Digitalisation of the Presidency of the Council, will be presented. Starting from the author's new book, which also gives the speech its title, the topic of reputational crises in the times of the Infosphere will be addressed. In the second part, space will be given to the architecture of cities with Giorgio Angius , who will discuss with the UniCa Engineering and Architecture teachers, Ivan Blecic and Carlo Atzeni , about the connection between space and the city and the challenges to be addressed.