The new generations of operators present at the Sardinia Agri-food Market, inclined to innovation, have joined with conviction in the experimentation on the research project aimed at developing an online e-commerce platform. Good response also from some wholesalers with proven experience who see the marketplace as an opportunity to offer a more efficient service to the market's customers and to intercept new ones.
"The marketplace is a virtual market where wholesalers can offer and customers choose and buy the fruit and vegetable products they want as if they were physically at the market - explains the president Vincenzo Pisano from his observatory as a historical operator - through an online reservation system and delivery to the point of sale. This new method will allow us to guarantee an additional service to our already loyal customers and to arouse interest also among potential ones, encouraged by the idea of not having to get up early to physically go to the fruit and vegetable hub of Sestu". For now, the first six companies of the market have been involved but starting from June, at the end of the experimentation, it will be possible to have a wider participation.
"To best serve customers who will use the marketplace platform - highlights operator Annalisa Ena - we will make an initial selection and a careful check on the products in order to guarantee their quality and freshness and avoid returns, losses and waste. Furthermore, we will try to optimize delivery times to ensure continuous supply and allow those who need it to obtain a close refill of the goods. We are fruit and vegetable professionals and modernizing the market is a necessity to avoid putting generational change at risk. By adapting marketing with the support of IT and digitalization we can bring young people closer to this job with the hope that in the future, having these more innovative tools at their disposal, they will decide to undertake our same profession but with less stressful hours and rhythms and therefore, with a better quality of life. The marketplace could also be useful to bring young customers, already accustomed to using online trading platforms, closer to the market. We are a tired category but we want to continue to believe in our work - concludes Annalisa Ena - I am sure that these new stimuli combined with enthusiasm will lead us to find the energy and determination necessary to face these changes and the challenges that the great competition puts before us".
