The human experience of Silvio Berlusconi, protagonist of the entrepreneurial, political, institutional and sporting life of the last thirty years, ended yesterday.
Works, institutional roles and public and private lifestyles will be the subject of study for historians and, over time, will be placed in the right frame, among many lights and even some shadows, as will his story as a man, entrepreneur and politician, free from from opinions, emotions and partisanship typical of the moment in which things happen.
I met Silvio Berlusconi way back in 1996, introduced to me by Giuliano Ferrara on the occasion of his wife Veronica's entry into Il Foglio, a newspaper founded with Giuliano a few months earlier.
In the following years, in Brianza and Sardinia, whether or not they were in vogue, a confidential relationship was born, so much so that when he held a press conference at the Abi d'Oru hotel with Putin, his guest in the nearby Villa Certosa, on leaving he took a tray pottery that he liked, not without reassuring the staff present: "don't worry, this hotel belongs to a friend of mine".
There was a relationship of mutual respect. He appreciated the fact that I hadn't asked him for parliamentary seats or support for my entrepreneurial activity.
He had the fate of Sardinia at heart and offered me the candidacy for the presidency of the Region twice.
I was flattered, as is human and understandable. My answer was always the same: thank you, but I'm an entrepreneur, not a politician.
I understood his greatness better the second time, when he said something to me that I have never forgotten, something that only a very beautiful person could have said. More or less: "we entrepreneurs have a duty, at a certain point in our lives, to commit ourselves in favor of the community with the expertise and experience gained, generously placing them at the disposal of the public interest".
I was deeply impressed by it. He managed, unintentionally, to make me feel guilty, but I had confirmation that he really believed in the reasons for his entry into the field: to break the mold of a society blocked by ideological waste, in the process of perpetuating itself, and to spread the magic word that many would fascinated: FREEDOM.











