After the Balocco case, the Chiara Ferragni empire loses another piece: Pantene, the Swiss brand of shampoo and hair products for which the influencer had been testimonial since 2016, has chosen Havi Mond, an Israeli model who has worked with Calvin Klein, Ralph Lauren, Chanel, Yves Saint Laurent.
It is not known whether the collaboration with Ferragni has definitively ceased, official confirmation has not arrived, but Pantene, which is part of the Procter & Gamble group, had already suspended some sponsored content portraying it with its products.
Ferragni, at the center of an investigation by the Prosecutor's Office for aggravated fraud for pandorogate, for which the Antitrust has imposed a fine of over one million euros on his companies Fenice and Tbs Crew for alleged misleading advertising linked to the sale of the Pink Christmas Balocco (the hearing of his appeal is set for July 17) continues at the moment no.
The following months later is holding up: from over 29 million 700 thousand have dropped to 29 million but its appeal is being measured on its reputation. In recent months she has not been confirmed on the Tod's board of directors and has interrupted other collaborations such as the one with Cartiere Pigna . Before Pigna, Safilo had ended the relationship for a line of glasses, while Coca Cola had blocked an advert scheduled for the end of January.
(Unioneonline/D)
