Nothing must be left to chance. « Knowing how to present yourself on social media and on the web in a competent and strategic way can help you to make yourself known and to be chosen online too». From Fonni the digital strategy expert, Alessandra Polo , dictates the line, conquers the tourist operators of central Sardinia and animates a new stage of Destination Inside Sardinia, the creation of Gal Barbagia . The workshop “Abc of Instagram, the 12 things to know for a perfect profile” was a success and will be repeated next June 18th in Bitti. Meanwhile, on the afternoon of 7 June, from 3.30 pm, stop in Orgosolo for the seminar "The value of digital communication in tourism" , curated by Gianluigi Tiddia, in the former municipal house.
Instagram: the rules
In front of attentive tour operators, Alessandra Polo in recent days has indicated the path to follow to create the perfect company profile. A dozen moves, a lot of caution and a very precise vision of the customer to intercept and conquer on Instagram. In other words, "stories" and "posts" have a fundamental role in enhancing an accommodation facility, a restaurant and more generally a tourist destination . Business visibility can be expanded with a few simple steps. «Today the perfect profile must immediately express the focus of a company: who it is, what it does, what difference there is compared to other competitors», explains Alessandra Polo: «In a few seconds it must capture attention. Then, it must immediately allow people to evaluate, even just from the biography, whether or not it is useful to follow that account." Alessandra Polo warns, uses her experience to reveal the potential of the Internet and at the same time to highlight the pitfalls. Moreover, since 2012 he has held the role of "regional manager" for Instagramers Sardinia, the first community of Instagram enthusiasts on the island. This is why, according to the expert, the contents to be published must be created and studied with care. The narration, the so-called "storytelling", must be original and impactful. We need to provide lots of useful and captivating information, so that people are able to make a choice and possibly organize their own holiday."
