Focusing on conference tourism to give more strength to deseasonalization in Sardinia.
The Region is also focusing on this, as the regional tourism councilor Gianni Chessa said during the work of "Destination Sardinia, MICE 2023", the international meeting on conference tourism.
Organized by the Region, it involves around 150 participants: 40 national and international buyers from Germany, France, Spain, Belgium and England; to 45 sellers; operators of the MICE offer in Sardinia including hotel facilities, event venues and organization agencies and service companies.
«MICE is a sector of conference tourism that strengthens the concept of deseasonalization which we need to strengthen all the other activities in support of the tourism and conference sector - underlined Chessa -. Today it represents an important slice in Sardinia."
On the tourist season: «It will be a record year, the record season. The problem is that the analysis of how tourism went must be done at the end of the season. People had to save, this is clear for all to see but it also demonstrated that Sardinia always attracts. In the month of July, where there was a daily boom in transport costs, the highest number of arrivals ever was recorded."
Finally, the councilor underlined the need to focus on other markets: «Today's initiative on MICE also serves to make it clear, especially to us, that we must focus on a type of foreign market that brings economy. We need to start again with the belief that there are many tourists who travel in the world. In Europe alone there are 200 million. We need to capture other markets."
(Unioneonline/L)
